---
title: Download The Purpose Playbook
---

[![tomorrow-university-logo](https://lp.tomorrow.university/hubfs/6720bacff173e1a71b77ef42_Group%202147255777.svg "tomorrow-university-logo")](http://tomorrow.university)

# Download The Purpose Playbook

###### Explore how purpose-driven careers are redefining success. Learn how to create a career that’s meaningful to you.

[Download Whitepaper](https://lp.tomorrow.university/purpose-playbook#form)

![Group 6605 (1)](https://lp.tomorrow.university/hs-fs/hubfs/Group%206605%20(1).png?width=700&height=479&name=Group%206605%20(1).png "Group 6605 (1)")

## “Purpose is a journey. It’s about continuous learning, personal growth, and inner work.”  

Dr. Thomas Funke, Co-founder & CEO, Tomorrow University

![image 1994-1](https://lp.tomorrow.university/hubfs/image%201994-1.png "image 1994-1")

FEATURED IN

![6720bf3e183619192743b939_image 1929 1](https://lp.tomorrow.university/hs-fs/hubfs/6720bf3e183619192743b939_image%201929%201.png?width=233&height=19&name=6720bf3e183619192743b939_image%201929%201.png)

![6720bf42514bd186db7bf13e_image 1930 1](https://lp.tomorrow.university/hs-fs/hubfs/6720bf42514bd186db7bf13e_image%201930%201.png?width=125&height=40&name=6720bf42514bd186db7bf13e_image%201930%201.png)

![6720bf3db8e548ef18c24ff8_image 1931 1](https://lp.tomorrow.university/hs-fs/hubfs/6720bf3db8e548ef18c24ff8_image%201931%201.png?width=370&height=33&name=6720bf3db8e548ef18c24ff8_image%201931%201.png)

## The workforce is pivoting. Are you ready?

### 70%

of professionals rank 'purpose' as very or extremely important in their career choices

### 66%

say they would leave their current job for a role that better aligns with their values

[Find out why](https://lp.tomorrow.university/purpose-playbook#form)

## Who should read this whitepaper?

For those who want to do work that matters - this playbook is your starting point. Download the 6 page Whitepaper and discover how to build a career with real purpose.

[Download Whitepaper](https://lp.tomorrow.university/purpose-playbook#form)

![oziel-gomez-IbLZjKcelpM-unsplash (1)](https://20267153.fs1.hubspotusercontent-eu1.net/hub/20267153/hubfs/oziel-gomez-IbLZjKcelpM-unsplash%20(1).jpg?width=1200&length=1200&name=oziel-gomez-IbLZjKcelpM-unsplash%20(1).jpg)

**Professionals feeling stuck and seeking more meaning**

![cowomen-ZKHksse8tUU-unsplash](https://20267153.fs1.hubspotusercontent-eu1.net/hub/20267153/hubfs/cowomen-ZKHksse8tUU-unsplash.jpg?width=1200&length=1200&name=cowomen-ZKHksse8tUU-unsplash.jpg)

**Leaders wanting to attract and retain  purpose-driven talent**

![linkedin-sales-solutions-4rvBjoQWERk-unsplash](https://20267153.fs1.hubspotusercontent-eu1.net/hub/20267153/hubfs/linkedin-sales-solutions-4rvBjoQWERk-unsplash.jpg?width=1200&length=1200&name=linkedin-sales-solutions-4rvBjoQWERk-unsplash.jpg)

**HR teams designing future-focused career pathways**

![molly-the-cat-aDewxGFVX6Y-unsplash](https://20267153.fs1.hubspotusercontent-eu1.net/hub/20267153/hubfs/molly-the-cat-aDewxGFVX6Y-unsplash.jpg?width=1200&length=1200&name=molly-the-cat-aDewxGFVX6Y-unsplash.jpg)

**Changemakers ready to turn purpose into action**

## What's inside?

This whitepaper explores how education and personal growth are key to future-proofing careers - and finding fulfillment. Discover more about:

Why “purpose” is no longer optional  - 70% of professionals demand it

The role of lifelong learning in building meaningful, future-ready careers

The connection between purpose, mental health, and job performance

Actionable strategies to align your career with your values

How to become a changemaker through impactful work

[Download Whitepaper](https://lp.tomorrow.university/purpose-playbook#form)

## About the research

![image 1994-1](https://lp.tomorrow.university/hubfs/image%201994-1.png "image 1994-1")

##### Dr. Thomas Funke, Co-founder & CEO, Tomorrow University

![image 1993-2](https://lp.tomorrow.university/hubfs/image%201993-2.png "image 1993-2")

##### Nellie Marangou, Vice President of Academic Affairs, Tomorrow University

The research was conducted in partnership with Prolific, surveying 522 professionals across various industries, career stages, employment statuses, and education levels in Europe. Conducted in November 2024 by Dr. Thomas Funke, Co-founder & CEO, Tomorrow University and Nellie Marangou, Vice President of Academic Affairs, Tomorrow University.

![Elevate logo](https://7528309.fs1.hubspotusercontent-na1.net/hubfs/7528309/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/newsletter.png)

## Your career has the power to change lives - start with yours.

## Get the Whitepaper